Book Launch: Making Markets More Inclusive

In honour of World Food Day (October 16), participants joined AKFC for the launch of Making Markets More Inclusive, a book that shows how NGOs and companies can connect poor producers with the right markets to create better social and economic impact.

The event featured presentations by author Kevin McKague and CARE’s senior technical advisor, Farouk Jiwa who discussed the challenges, successes and lessons learned from their experiences in market engagement and value chain analysis in Bangladesh. The presentations included short videos and photos from development projects and were followed by a question and answer session with the audience. The book was available for purchase immediately following the event.

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“Making Markets More Inclusive is a rare book that makes the local relevant for the global by drawing out lessons from CARE’s project work in Bangladesh’s dairy industry through a flexible, pragmatic, and ultimately satisfying application of value chain tools. There’s much to be commended in this book!” – Timothy J. Sturgeon, Senior Research Affiliate, Massachusetts Institue of Technology

Speakers

Dr. Kevin McKague is an assistant professor of eEntrepreneurship and strategy at the Shannon School of Business, Cape Breton University, and an internationally experienced academic and researcher of market-based and social enterprise-led approaches global poverty alleviation.

Farouk Jiwa is senior technical advisor for economic development at CARE USA, and co-founder and director of both Farm Shop and Honey Care Africa.

Synopsis

Making Markets More Inclusive: Lessons from CARE and the Future of Sustainability in Agricultural Value Chain Development bridges the management literature with original research on agricultural value chains in developing and emerging economies. This exciting work is the first to delve into the skills, capabilities, strategies and approaches needed for inclusive value chain development. McKague shows how NGOs and companies can connect poor producers in developing economies with the right markets to better create social and economic impact. He also analyzes one of the leading agricultural value chain initiatives in the world, which is being replicated by the Bill and Melinda Gates Foundation in several different value chains in Malawi, Tanzania, Ghana, India and Mali.

 

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